Thesis book provides a comprehensive marketing plan for a new fashion business, that is inspired by historical art events and represents it through luxury accessories.
Gucci Cafe is a business plan proposal that develops a successful brand extension based on the established brand name. It involves creating competitive advantages, formulating business strategies, and forming assumptions and components of profitability.
A sourcing strategy includes establishing communication with business partners in the supply chain, comparing sourcing options in different countries, producing specifications and cost tables, and researching supply chain management including agents and vendors.
A marketing plan includes an analysis of the current marketing situation in the context of the fashion industry, formulation of the plans to introduce new service concepts in response to the opportunities identified, and report of the market research to establish specific target market.